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Teleprompting ImageTeleprompting is an important and well established tool used in television, video and live event production.
The ability to provide presenters with a scrolling continuous prompt is often an essential element of live news, sport and entertainment programming - where the volume and content of the information is impossible to remember. In these same areas of programming producers are making increased use of chroma key and virtual set techniques - allowing for greater creativity in programme backdrops and digital video effects.
A camera mounted teleprompter allows the presenter to read a script without shifting their eyeline away from the camera lens. Traditionally this has been achieved by a glass placed at 45 degrees in front of the lens.  With the emergence of Chromatte, and the camera mounted LiteRing a new solution was required .  Recognising the importance and creative opportunities of using Chromatte together with a LiteRing and teleprompting device, Reflecmedia has worked with the world's leading manufacturers such as Autocue and Autoscript to develop a solution.
Now not only can their products be used conventionally (with the mirrored glass and hood over the lens), but it can now be used along with Reflecmedia's LiteRing. The flat display panel, normally used to project the words on to the mirrored glass, can now simply be turned over and situated on specially designed brackets above the lens. In minutes the system is ready to use with a LiteRing.
With the display panel directly above the camera lens the viewer can detect no change in eyeline when a presenter is at a regular distance of 2-3m (8') from the camera. Teleprompting Image 2
In addition to its use as a script prompt the display panel can be used as a camera mounted monitor providing an enormous benefit in virtual set production. Typically a presenter has had to look at a monitor away from the camera, to establish their position in the set. Now the presenter can maintain their eyeline with the camera and see themselves, and the otherwise invisible set, in a composite feed to the monitor!