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Reflecmedia installs Chromatte nationwide for Indian broadcaster Doordarshan

Friday, 14th July 2006

Reflecmedia has announced the sale of its groundbreaking keying products to India's national public broadcasting company, Doordarshan.

The largest single order in Reflecmedia's history, this sale further signifies the company's continuing foothold in the worldwide broadcasting arena.

Reflecmedia's award winning (NAB Innovations Award 2003) Chromatte and ChromaFlex products are destined for Doordarshan's multi camera news and production studios and will ship in late June, with installations, taking place in 23 separate Doordarshan locations during July and August. This will be followed by a full, on site training program from the Reflecmedia team, for the broadcasters production staff.

Speaking from Broadcast Asia, Mark Harrison, Worldwide Sales & Marketing Manager said that “this is an incredible success. I am pleased that through the meticulous attention to detail and tenacious work by all at Reflecmedia's South East Asia office, Doordarshan have felt confident to implement Chromatte on such a national scale.”

Himanshu Shah, Sales Manager of Reflecmedia South East Asia, concludes, “it is great that India's largest broadcaster, recognizes the many benefits of Reflecmedia's chromakeying solutions. We're proud to be part of Doordarshan's continuing success in being India's premiere content provider. It is gratifying to be able to share our faith in our products with customers like Doordarshan.”

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