We understand that, as a broadcaster, you are interested in a different range of applications for our products than, say, an educator. So this section of our web site is for you – we hope you’ll find it an indispensable source of information and inspiration about all our products and where to buy them.
Chroma key – commonly referred to as blue screen or green screen – is the technique for combining two images, in which the coloured background from one image is removed (or made transparent) to reveal another image behind it. Used for decades in feature film, video and television production, the process remained largely unchanged until we launched our Chromatte cloth and Litering in 2002, followed by the ChromaFlex, Chromaflex EL and BaseMatte.
Whereas traditional chroma key involves a complex professional studio setup with a large blue or green screen background, our innovative range of flexible, portable, safe* and easy to use products mean that with minimal lighting and technical expertise almost any location can be used as a virtual studio at a fraction of the usual costs – providing endless creative possibilities for digital content creation.
Leading broadcasters, production companies and educators around the world use and trust our multi award-winning products. We build our reputation on our team of experienced production professionals who understand the industry inside out, so that everything we do meets our customers’ evolving needs. Welcome to our world – let us show you how you can create yours, more easily than you’ve ever imagined.
*All products containing Chromatte conform to BS flame retardancy standard BS 5867: Part 2: 1980